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Analysis Of China’s Shoes Industry

As China’s pop culture, retro nostalgia, cloth shoes market into a substantial increase in sales year by year, the major shoe piece of cheese in hard swallow. From the brand background, brand shoes currently on the market is broadly divided into three categories: international brands, domestic brands and brand extensions.

The purchasing power of international brands by the customer factors, but is still in the collaborative competition “doing cake” stage, not in a hurry overall expansion, but the image of strength on product strength and advantages of equal importance, focusing on cultivating affluent customer loyalty. Occupation of the city’s well-known first-class shopping malls; domestic brand refers to the domestic professional shoes manufacturer. They trade, OEM-based, domestic trade for the times, the current domestic trade market to get their attention, so a lot of shoes manufacturer in the domestic market also has a good performance; extension of the brand is from the traditional leather shoes and sports footwear and apparel industry and other branches of industry, well-known brands of shoes out of products.

At present, China’s domestic market is not a lot of brand shoes, and many come from behind the mid-term is a pioneer. The big brands on the market are basically in the form of shopping malls to show the image of counter sales, the domestic brand in the second and third line store shop, to join proprietary form of marketing. Cloth shoes are basically the market has just begun. Positioning the product has a high low-end, big brand positioning accurate to the cultural advantages of brands, domestic brands of shoes compared with the price advantage of foreign brands.

“Health” and “comfortable” shoes have been advertised by the two major selling point. Cloth shoes with cotton, velvet, woolen, polyester fabric, denim, leather, canvas and other materials, sole use of rubber at the end with the hemp and other natural plant materials prepared with not only afraid of the water has changed the traditional cloth shoes wet bogey shortcomings, but also retained the soft, comfortable, lightweight features. Also, pay attention to fabric, color, style of a variety of changes, covering cloth shoes of all products. Elegant, simple and unadorned, noble performance vividly to meet the public’s aesthetic taste. When art and to study the shoes, creativity and enjoyment of attracting tens of thousands of Chinese consumers flock.

According to statistics, the domestic fashion shoes sold at an annual rate of 68% growth in export volume to 200% of the rate of increase in the next five years, sales of shoes market will reach 500 billion. Cloth shoes for fashion, low consumption power more in line with the general public, its market potential is huge, of course.

With Chinese traditional culture, the left-fu right shoe into the international pop ambu discount business model, which not only focus on fashion and popular culture at the same time the tradition spread in price has also implemented a low-cost strategy, close to the people so that different age groups , different spending power and demand for different purposes, consumers can find the right shoes.

This is also the left-right-an-fu shoes hot sale, subject to the general public the reasons for the pro-gaze. In order to win high-quality, attention to detail perfect. Product design, from Switzerland, Italy, Hong Kong, France and other places designers assume personal command, capturing fashion information and the introduction of global trends. Fabrics with superior materials, excellent production, full of romantic color with a bold, somewhat rebellious design, making the brand has maintained an unparalleled charm. Cloth shoes in China, plays a lead role in the market.

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